Our Philosophy

What binds us is the belief that the industry is and will increasingly become more divided between 3 broad groups;

  • Industry Super Funds, with a growing Advisory Arm,
  • Bank Aligned Planners, and
  • IFA’s – Independent Financial Advisers.

We clearly sit in the third – IFA camp.

Our business model is based on both; the flexibility and efficiencies gained by operating under an MDA licensing structure, coupled with the freedom of being a non-aligned licensee.

Without institutional ties and the limitations placed by conflicted ownership structures, we are able to pursue and offer a true Fee for Service model.

Our AFSL has MDA & Derivatives capabilities, plus all other traditional inclusions. There’s very little if any area of advice we cannot accommodate.

What drives us is the opportunity to work closely with like-minded groups seeking innovative ways to deliver Professional Advice, and assist them in growing their business by utilising our unique services and offering.

Each year we license a number of Advisers and Planning groupsseeking a true IFA alternative. Watershed represents the various people, stakeholders and businesses, working together to form a complete solution.

Watershed Group

The Watershed Group, based in Collins Street Melbourne, comprises of:

  • Watershed Funds Management Pty Ltd – provides MDA (managed discretionary account) services, constructing IMA (individually managed account) portfolios for Financial Planners & Planning Groups.
  • Watershed Dealer Services Pty Ltd – provides traditional Dealer Services on a ‘user pays’ model.

In an environment where smaller independent dealer groups are rapidly being absorbed, Watershed presents a non-aligned licensee and portfolio service offering to independently- minded practices striving for excellence and a point of difference in their advice.

The shareholders of the Watershed Group are; Adam Rowley, Adrian Rowley and Ben Bowen. We have no institutional ties of any kind. Watershed is a private company.