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In an industry where you are often deluged with performance tables it is easy to become somewhat desensitised to what appear to be subtle differences in percentage return.  The difference between a 5.5% return and a 6.5% return over a quarter or a year-long period may seem minor.  However, when extrapolated over the medium to longer-term this performance differential can have a significant impact on total client returns and their satisfaction level with their investment outcome.


It is salient to regularly look at overall client returns in the same manner that the client generally would – by simply focusing on the bottom-line dollar return.

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